Vikash Koushik
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A collection of 6 posts

How To Measure The Success Of Your Feature?
Marketing

How To Measure The Success Of Your Feature?

Confused on how to measure the impact of your new feature release? Here's a guide help you define the right metrics and measure the success of your feature.

  • Vikash Koushik
Vikash Koushik May 12, 2021 • 7 min read
How to identify key activation points and use it to improve your onboarding?
Marketing

How to identify key activation points and use it to improve your onboarding?

80% of your users leave after they sign up. Use this step-by-step guide to improve your product onboarding, so you can engage and retain them.

  • Vikash Koushik
Vikash Koushik Jan 4, 2021 • 5 min read
3 Key Lessons I Learned While Building a Startup
Marketing

3 Key Lessons I Learned While Building a Startup

3 marketing lessons I learned while building startups

  • Vikash Koushik
Vikash Koushik Jan 15, 2019 • 5 min read
Starting a Career in Marketing — Tips and Advice from Corey Dilley
Marketing

Starting a Career in Marketing — Tips and Advice from Corey Dilley

How to start a career in marketing? Practical tips and advice from Corey Dilley, former Director of Campaign Strategy at Unbounce.

  • Vikash Koushik
Vikash Koushik Jun 15, 2018 • 5 min read
More Than "Hi *|FNAME|*"​ : Send Personalized Emails
Marketing

More Than "Hi *|FNAME|*"​ : Send Personalized Emails

What does personalizing an email really mean? And how do you do it? This article walks you through all the details with examples.

  • Vikash Koushik
Vikash Koushik Jun 2, 2018 • 8 min read
The Secret To Figuring Solutions To Any Marketing Problem
Marketing

The Secret To Figuring Solutions To Any Marketing Problem

What do you do when your marketing campaign fails? How do you identify its root cause? This post dives into how you can unearth solutions to your marketing problems.

  • Vikash Koushik
Vikash Koushik Feb 1, 2018 • 6 min read
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