Vikash Koushik

There is no greater agony than bearing an untold story about your product. I help companies attract and engage the right people to their product.

Marketing

How To Measure The Success Of Your Feature?

Confused on how to measure the impact of your new feature release? Here's a guide help you define the right metrics and measure the success of your feature.

Marketing

How to identify key activation points and use it to improve your onboarding?

80% of your users leave after they sign up. Use this step-by-step guide to improve your product onboarding, so you can engage and retain them.

Marketing

3 Key Lessons I Learned While Building a Startup

3 marketing lessons I learned while building startups

Marketing

Starting a Career in Marketing — Tips and Advice from Corey Dilley

How to start a career in marketing? Practical tips and advice from Corey Dilley, former Director of Campaign Strategy at Unbounce.

Marketing

More Than "Hi |FNAME|" : Send Personalized Emails

What does personalizing an email really mean? And how do you do it? This article walks you through all the details with examples.

Marketing

The Secret To Figuring Solutions To Any Marketing Problem

What do you do when your marketing campaign fails? How do you identify its root cause? This post dives into how you can unearth solutions to your marketing problems.