Vikash Koushik

Confused on how to measure the impact of your new feature release? Here's a guide help you define the right metrics and measure the success of your feature.

80% of your users leave after they sign up. Use this step-by-step guide to improve your product onboarding, so you can engage and retain them.

3 marketing lessons I learned while building startups

How to start a career in marketing? Practical tips and advice from Corey Dilley, former Director of Campaign Strategy at Unbounce.

What does personalizing an email really mean? And how do you do it? This article walks you through all the details with examples.

What do you do when your marketing campaign fails? How do you identify its root cause? This post dives into how you can unearth solutions to your marketing problems.